chat loading...
Skip to Main Content

*Communication Subject Guide: Background Information

Topic Databases

These databases organize their content by topic to help you find information on current issues

Not all the articles in these databases represent opinions. Some provide information that may help you support your argument, bring in another perspective, or help you refute an opposing argument. 

Search the Library Catalog

Tips for Searching the Catalog:

1. Use the limiters! For example, searching within the "books" tab will focus the search to books and ebooks.

2. Use your Boolean operators (AND, OR, NOT). Think of different keywords for your topic (e.g. marketing OR advertising OR "public relations")

3. Put quotation marks around phrases when you want to search words in a specific order (e.g. "public relations")

Background Information

Reference sources can be a great place to go for general background information, definitions, and overviews of a particular topic.

Advertising Information Links

These links provide current advertising campaigns and individual ads. They are commercial (non-library) websites and may contain inaccessible content.

AdForum- marketing and advertising

Moosend- marketing automation platform

AdWeek- news and insight serving brand marketing

Marketing Dive- news shaping marketing & advertising