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Communication & Mass Media Complete
The most comprehensive database for communication, mass media, and related fields. Provides article info for over 700 titles, including scholarly journals and trade publications for advertising, public relations, journalism, and other areas.
The following databases may also be helpful to your research:
ProQuest Central via NCLIVE
The ultimate cross-disciplinary research tool, ProQuest Central brings together 30 of our most highly used databases to create the largest single academic research resource available today.
Business Market Research Collection in ProQuest via NCLive
Search for industry profiles, company data and other marketing information.
Congressional Quarterly (CQ) Researcher via NCLIVE
In-depth coverage of some of the most controversial topics of our day in health, social trends, criminal justice, international affairs, education, the environment, technology, and the economy.
Opposing Viewpoints in Context is the premier online resource covering todays hottest social issues, from capital punishment to immigration, to violent video games.
Keywords matter. Think of different terms to search for the same thing. Instead of just "movies" search: movies OR films OR cinema OR "motion pictures"
Enclose phrases in quotation marks. In the above example, you would search "motion pictures" in quotation marks to keep the two words together.
Use the limiters. If you just need scholarly, peer-reviewed articles, for example, you can check a box to limit your search to show only those.
Pay attention to the number of results. Too many results? Connecting terms with AND narrows your search. Too few results? Connecting terms with OR broadens your search. Irrelevant results? Exclude terms with NOT.
Need help? ASK US! HPU Librarians are available 24/7 to help with your research.