Company analysis and industry reports
Marketing information is one of the toughest to find. With one industry you might find a great deal and with another industry you would not. Try some of the following resources and build a portfolio of content.
- ABI/Inform Collection via NC LIVE This link opens in a new window
Provides the latest business and financial information, including business conditions, management techniques, business trends, and management practice and theory, as well as full text access to the Wall Street Journal back to 1984.
- Business Insights This link opens in a new window
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. Thousands of company histories and industry essays from Gale's core business collection. Case studies, scholarly journals, and business news for deep research coverage of global economies.
- MorningStar Investment Research Center This link opens in a new windowAllows the user to research how a company looks as an investment and assess the performance of stock for a company plus the researcher can see what an analysis thinks of a company/stock or an industry.
- Reference USA via NC LIVE This link opens in a new windowUse the "Onesource" link when you begin a search to locate industry level market reports. One can search by the NAICS or by industry name to locate an industry analysis.
Newspaper Sources
Looking for more? Check out the library's Newspaper guide.
- News & Newspapers in ProQuest This link opens in a new window
In addition to prominent and respected titles like The New York Times, The Wall Street Journal, The Guardian, Financial Times, and others, News & Newspapers also offers curated regional, specialty and international news titles and collections for a wide spectrum of viewpoints and counterviewpoints over time.
- New York Times on ProQuest via NC LIVE This link opens in a new window
Current, full-text access to the NYT from 1980 to present. Includes the Late Edition Daily plus the Sunday newspaper.
- U.S. Newsstream in ProQuest via NC LIVE This link opens in a new window
Current U.S. news content, as well as archives stretching back into the 1980s featuring newspapers, newswires, blogs, and news sites in active full-text format. Includes access to the Los Angeles Times, Chicago Tribune, and the Wall Street Journal. Users can also set up alerts for the latest articles on topics of interest.
- Wall Street Journal via NC LIVE This link opens in a new window
Full text access to the Wall Street Journal, which covers breaking news and current headlines from the U.S. and around the world. Users can also set up alerts for the latest articles on topics of interest. Full text coverage from 1984 - present.
