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Where do I start?
Welcome to the research guide for Entrepreneurship! This page is intended to act as a guide as you complete a business plan. Entrepreneurship is a complex area of study and draws information from finance, marketing, accounting while also making use of the world of numerical data that comes from both private and public resources.
A great way to start this topic is to get a good idea about what is involved in a business plan.
Below we have linked several books that talk about the business plan process. Take a few minutes to review these books so that you know the steps that you will need to take to be successful. Once you have a good idea of how to proceed you will find tabs on the left that will direct you to pages and resources that will help you complete parts of the process - market, marketing and information about the customer profile.
Growing an Entrepreneurial Business by
Publication Date: 2011-02-01
Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses.
How to Write a Business Plan by
Publication Date: 2010-02-01
Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans
My Start-Up Plan : The Business Plan Toolkit
Publication Date: 2013
This book and visual planning tool has been designed to help you overcome this problem by purposefully breaking down your ideas into nine areas. These areas are: Vision, Products and Services, Benefits and Impact, Customers and Competitors, Marketing Activities, External Environment, Operations and Risks