Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Where do I start?
Welcome to the research guide for Entrepreneurship! This page is intended to act as a guide as you complete a business plan. Entrepreneurship is a complex area of study and draws information from finance, marketing, accounting while also making use of the world of numerical data that comes from both private and public resources.
A great way to start this topic is to get a good idea about what is involved in a business plan.
Below we have linked several books that talk about the business plan process. Take a few minutes to review these books so that you know the steps that you will need to take to be successful. Once you have a good idea of how to proceed you will find tabs on the left that will direct you to pages and resources that will help you complete parts of the process - market, marketing and information about the customer profile.
Growing an Entrepreneurial Business by
Publication Date: 2011-02-01
Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses.
How to Write a Business Plan by
Publication Date: 2010-02-01
Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans
My Start-Up Plan : The Business Plan Toolkit
Publication Date: 2013
This book and visual planning tool has been designed to help you overcome this problem by purposefully breaking down your ideas into nine areas. These areas are: Vision, Products and Services, Benefits and Impact, Customers and Competitors, Marketing Activities, External Environment, Operations and Risks