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Marketing Research Resources: Write & Cite

Marketing Research Resources at HPULibraries

Anatomy of an APA Reference

Anatomy of an APA Reference (4 Parts)

The 7th edition of the APA manual introduces a new way to conceptualize how references are written. Regardless of source type, all references will include these four parts, in this order:

1 2 3 4
Author.  (Date). Title.  Source.

Each of the parts are color-coded in the examples below so you can see how the formula plays out among various source types.

Book example:

Teo, T. (2005). The critique of psychology: From Kant to postcolonial theory. Springer.

Journal article example:

Grady, J. S., Her, M., Moreno, G., Perez, C., & Yelinek, J. (2019). Emotions in storybooks: A comparison of storybooks that represent ethnic and racial groups in the United States. Psychology of Popular Media Culture, 8(3), 207–217.

Webpage example:

National Heart, Lung, & Blood Institute. (2011). What is an arrhythmia?

Quick Links - Citation Guides & Handouts

APA is the preferred formatting and citation style for most courses in the Business & Economics majors.  

Some courses may also allow the use of MLA citation. Check with your professor first! 

If you need a different citation style, consult our Citation Guides page. 


Citation Guides

Handouts (PDF)

Academic Integrity

Citation may seem like a bunch of rules designed to make writing your paper even more difficult. However, the purpose of citation is primarily to show how your work fits into the larger conversation taking place on your particular topic and to help facilitate the exchange of ideas between scholars (that means you, too!). Citation also ensures that the original authors or originators of an idea receive proper credit for their work.

What does this mean for you? 

According to the High Point University Honor Code"Every student is honor-bound to refrain from plagiarism."

But what does it mean to plagiarize something? 

Plagiarism involves quoting or paraphrasing without proper acknowledgment. You plagiarize if you submit, without appropriate documentation or quotation marks:

  • part or all of written or spoken statements derived from sources, such as books, the Internet, magazines, pamphlets, speeches, or oral statements;
  • part or all of written or spoken statements derived from files maintained by individuals, groups or campus organizations;
  • the sequence of ideas, arrangement of material, or pattern of thought of someone else, even though you express such processes in your own words.

(High Point University Student Government Association, The University Honor)

Summary: You plagiarize when you take credit for someone else's work, either on purpose or by accident. 

You can also plagiarize yourself. Called "self-plagiarism," this occurs if you reuse work from one course in another course without your instructors' permission. This is considered academic dishonesty. 

Citation Managers

Citation managers can help you keep track of the articles, books, and other resources that you find, as well as help you cite them in the appropriate style in the text of your paper and in your references or works cited list. For more help with citation managers, ask a librarian!