These resources require that I consider the same questions as I did in the first part. Who has the data and can I trust a resource? So much of the content that we read online may have been created digitally. Market reports and narratives on specific markets probably had some human input. In many cases, this means that the report will have a higher cost putting it out of the reach of smaller companies or non-profits.
Finding expert industry information that you can trust is tricky. Business Insight has an entire section of Industry reports.
While you are looking at a company - click on the Industries - the next page shows the industry report and you can read and reference that report as a part of your research.
Use can also use the search link and search for an industry and then find and read the report.
Here is what this looks like. Click on the image below to view the report.
Statista is one of the most enjoyable resources to use. It includes lots of data and is mostly image based.
The data is pulled from the best marketing resources. Locate the search box and simply add a topic - company or industry name.
It works well with company information and since it is a global database you find international content.
Here is a search on social media platform use in the United States.
Market resources tell you how an industry - company or market segment is performing. Information on some markets are harder to find than others. Information on computer technology is pretty difficult but furniture, clothing and shoes are pretty easy. Proprietary company data can be difficult to locate. So do not get frustrated and try these sources!
Trade Associations are groups which support an industry -( https://autoalliance.org/ )
Locating a trade association for a particular market/industry.