Materials found here include all sorts of content. Here is a list.
I can limit to these types of resources.
Scholarly journals have the most content but the trade publications are very readable.
Tesla and Market* - notice that we just used the term Tesla (it is a unique name) and then I used the term Market*.
Here is a short list of what I found with the Tesla and Market* search
There is a lot! I limited to Scholarly Journals and found some very current narrative.
This article is one of the best in the group. Take a look. It is from a good journal source and provides a great deal of content.
Click on the article image to see the article. The Cite button will provide you with an APA citation to this article.
The asterisk works well but you should also try the quote marks. So here is a new search on Market share.
Tesla and "market share"
The quote marks make the source look for the words but only when they occur side by side.
So here are those search results.
As researchers we have to tell others (readers - professors) where we found information that we use in our papers, presentations, poster or even business presentations.
Here is the citation to the article on Tesla and market share: It follows a very simple pattern.
Authors. (date). Article title. Journal Name, Volume(issue), page numbers. http://doi
Journal article example:
Musonera, E. & Cagle, C. (2019). Electric car brand positioning in the automotive industry: Recommendations for sustainable and innovative marketing strategies. Journal of Strategic Innovation and Sustainability, 14(1), 120–133. https://doi:10.33423/jsis.v14i1.991
Browsing a research article:
Articles are usually divided into sections.
What do I pay attention to when I am reading?
Looking for more? Newspapers are a great source for company and company marketing data.