Selected VMD Book Titles
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The Business of Fashion by Call Number: 687.0688 B93bu 2011ISBN: 9781609011109Publication Date: 2011 -
Fashion Collections: Product Development and Merchandising by ISBN: 9788885486225Publication Date: 2017eBook -
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Decoding the New Consumer Mind: How and Why We Shop and Buy by Call Number: eBookISBN: 9781306637985Publication Date: 2014 -
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Store Design and Visual Merchandising by Call Number: eBookISBN: 9781631571138Publication Date: 2015
Books: MARKETING
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Marketing Fashion: A Global Perspective by Call Number: 687.0688 R18ma 2012ISBN: 9781609010782Publication Date: 2012 -
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Books: BRANDING
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Fashion Brands: Branding Style from Armani to Zara by Call Number: eBookISBN: 9780749453053Publication Date: 2008 -
Fashion Branding and Consumer Behaviors by Call Number: eBookISBN: 9781493902774Publication Date: 2014 -
Brand/Story : Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding by Call Number: 687.0688 H19br 2009ISBN: 9781563676222Publication Date: 2009 -
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Fashion Branding Unraveled by Call Number: 687.0688 H17fa 2011ISBN: 9781563678745Publication Date: 2011
Books: SOCIAL MEDIA
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Social Media for Fashion Marketing by Call Number: 746.920688 B43so 2017ISBN: 9781474233323Publication Date: 2017 -
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Status Update: celebrity, publicity, and branding in the social media age. by Call Number: eBookISBN: 9780300199154Publication Date: 2013 -
Fostering Brand Community Through Social Media by Call Number: eBookISBN: 9781606499412Publication Date: 2016 -
Books: MERCHANDISING
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Merchandising of Fashion Products by Call Number: 687.0688 K57me 2010ISBN: 9780131731257Publication Date: 2009 -
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