Selected VMD Book Titles
The Business of Fashion: designing, manufacturing, and marketing by Call Number: 687.0688 B93bu 2011ISBN: 9781609011109Publication Date: 2011
Fashion Media by Call Number: 3rd Floor - Core Collection HD9940 .F37 2013ISBN: 9780857853073Publication Date: 2014
Decoding the New Consumer Mind: How and Why We Shop and Buy by Call Number: eBookISBN: 9781306637985Publication Date: 2014
Exhibitions and Displays: museum design concepts, brand presentation, trade show design by Call Number: eBookISBN: 9783034615556Publication Date: 2012
Architectures of Display: department stores and modern retail by Call Number: eBookISBN: 9781472468451Publication Date: 2017
Design for Shopping: new retail interiors by Call Number: FM 725.21 M31de 2006ISBN: 9780789208989Publication Date: 2006
Store Design and Visual Merchandising: creating store space that encourages buying by Call Number: eBookISBN: 9781631571138Publication Date: 2015
Books: MARKETING
Marketing Fashion: A Global Perspective by Call Number: 687.0688 R18ma 2012ISBN: 9781609010782Publication Date: 2012
Orderly Fashion: a sociology of markets by Call Number: eBookISBN: 9781400835188Publication Date: 2010
Fashion Marketing: influencing consumer choice and loyalty with fashion products by Call Number: eBookISBN: 9781606499054Publication Date: 2014
Experiential Marketing: secrets, strategies, and success stories from the world's greatest brands by Call Number: eBookISBN: 9781119145882Publication Date: 2016
Books: BRANDING
Fashion Brands: Branding Style from Armani to Zara by Call Number: eBookISBN: 9780749453053Publication Date: 2008
Fashion Branding and Consumer Behaviors by Call Number: eBookISBN: 9781493902774Publication Date: 2014
Brand/Story : Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding by Call Number: 687.0688 H19br 2009ISBN: 9781563676222Publication Date: 2009
Basics of Branding: a practical guide for managers by Call Number: eBookISBN: 9781606495933Publication Date: 2013
Fashion Branding Unraveled by Call Number: 687.0688 H17fa 2011ISBN: 9781563678745Publication Date: 2011
Books: SOCIAL MEDIA
Social Media for Fashion Marketing by Call Number: 746.920688 B43so 2017ISBN: 9781474233323Publication Date: 2017
Social Media Campaigns: strategies for public relations and marketing by Call Number: 658.872 K56so 2016ISBN: 9781138948600Publication Date: 2016
Status Update: celebrity, publicity, and branding in the social media age. by Call Number: eBookISBN: 9780300199154Publication Date: 2013
Fostering Brand Community Through Social Media by Call Number: eBookISBN: 9781606499412Publication Date: 2016
Branded!: : how retailers engage consumers with social media and mobility by Call Number: eBookISBN: 9780470931738Publication Date: 2010
Books: MERCHANDISING
Merchandising of Fashion Products by Call Number: 687.0688 K57me 2010ISBN: 9780131731257Publication Date: 2009
Apparel Merchandising: the line starts here by Call Number: 687.0688 R72ap 2001ISBN: 9781563671982Publication Date: 2001
Visual Merchandising: window and in-store displays for retail by Call Number: eBookISBN: 9781780676876Publication Date: 2016
Visual Merchandising: the image of selling by Call Number: 659.157 Ia7vi 2013ISBN: 9781409426974Publication Date: 2013
