Search the Library Catalog
Some tips for searching the catalog:
1. Use the limiters! Searching within the "books" tab will yield only book results.
2. Use your Boolean operators (AND, OR, NOT). Think of different keywords for your topic (e.g. marketing OR advertising OR "public relations")
3. Put quotation marks around phrases when you want to search words in a specific order (e.g. "public relations")
Selected eBooks
Encyclopedia of Major Marketing Campaigns by Call Number: eBookISBN: 9780787673567Publication Date: 2006-12-12Covers 500 major marketing campaigns from the 20th century.
The Best Digital Marketing Campaigns in the World by Call Number: eBookISBN: 9780749460631Publication Date: 2011-07-15
The Best Digital Marketing Campaigns in the World II by Call Number: eBooksISBN: 9780749469696Publication Date: 2014-03-03
Ads to Icons: How advertising succeeds in a multimedia age by Call Number: eBookISBN: 9780749458348Publication Date: 2009-08-03
What if the library doesn't have what I need?
Interlibrary Loan
If we don't have a book that you need, we can request it for you from another library through Interlibrary Loan. This process typically takes 1-2 weeks. You can also place requests for articles through Interlibrary Loan. We can usually get articles to you within 1-3 days.
To request an item (book, article, or other) log into your HPUShare account. More information about ILL can be found on the ILL page.
Ask a Librarian!
Reference Books
Encyclopedia of Communication Theory by Call Number: eBookISBN: 9781412959377Publication Date: 2009-08-18"With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories."
- International Encyclopedia of Media Studies This link opens in a new windowThe International Encyclopedia of Media Studies explores media as it is being practiced, produced, and analyzed in Asia, Africa, the Americas, Australia, and Europe. Edited by an international team of scholars, the encyclopedia is global in scope and wide-ranging in its inclusion of topics.