The sources below will yield scholarly articles and company profiles. Try a variety of keywords in the database - remember that different articles may use different terms for the same idea. If there is a hashtag associated with the campaign, try searching it with and without the hashtag.
For newer campaigns, don't limit yourself to the name of the campaign. Research the product being advertised, marketing statistics and even recent articles about the company. These can give you insight into what the company is trying accomplish with that campaign.
You may also be able to research the particular advertising agency or public relations firm responsible for the campaign.
The ultimate cross-disciplinary research tool, ProQuest Central brings together 30 of our most highly used databases to create the largest single academic research resource available today.
Full text access to the Wall Street Journal, which covers breaking news and current headlines from the U.S. and around the world. Users can also set up alerts for the latest articles on topics of interest. Full text coverage from 1984 - present.
Statistical data on over 80,000 topics, and reports on companies, products, markets, and industries. Statistics and reports are formatted in clear visualizations and include their citation information, as well as links to related sources and topic reports.
Business and consumer research platform that helps you create marketing plans, conduct competitive analysis, raise funds, and locate people.
These are just a few of the trade publications in Communication that are available through the library and online. The library access link includes published content, but the open web link may include blog posts and other related content--so check them both!