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COM 1110: Background Information

What do you want to write about?

BRAINSTORM!

Before you start writing, take some time to think about what you want to write about. What topic is interesting to you? Then do some research to learn more about the issue BEFORE you take a stance. 

KEYWORDS 

The words you use to search for information on your topic are important! Databases look for the exact words that you put in, so you need to think about what words are used to describe your topic, including synonyms and related terms.

Topic Databases

These databases organize their content by topic to help you find information on current issues

Not all the articles in these databases represent opinions. Some provide information that may help you support your argument, bring in another perspective, or help you refute an opposing argument. 

Background Information

Reference sources can be a great place to go for general background information, definitions, and overviews of a particular topic.

Advertising Information Links

These links provide current advertising campaigns and individual ads. They are commercial (non-library) websites and may contain inaccessible content.

AdForum- marketing and advertising

Moosend- marketing automation platform

AdWeek- news and insight serving brand marketing

Marketing Dive- news shaping marketing & advertising