Other Marketing data and numbers resources
Market resources tell you how an industry - company or market segment is performing. Information on some markets are harder to find than others. Information on computer technology is pretty difficult but furniture, clothing and shoes are pretty easy. Proprietary company data can be difficult to locate. So do not get frustrated and try these sources!
We already looked at a source that provided industry data. Business Insight has an entire section of Industry reports. While you are looking at a company record simply click on the link found under Industries
The next page shows the industry report and you can read and reference that report as a part of your research. Use can also use the search link and search for an industry and then find and read the report.
Here is what this looks like.
Click on the image below to view the report.
- Sports Market Analytics (SMA) from SBRNet This link opens in a new windowA dedicated resource of market research for sport business, SBRNet allows you to locate information by sport, sporting goods, team, market, and more.
- Statistical Abstracts of the United States on ProQuest via NC LIVE This link opens in a new window
The Statistical Abstracts of the United States were compiled by the U.S. Census Bureau, and represents a collection of statistics on the social, political, and economic organization of the United States. ProQuest offers the most recent editions of the Statistical Abstracts.
Statista
- Statista This link opens in a new window
Statistical data on over 80,000 topics, and reports on companies, products, markets, and industries. Statistics and reports are formatted in clear visualizations and include their citation information, as well as links to related sources and topic reports.
Statista is a great resource to use. It gathers market and marketing data from the web into this visual search interface. The data is pulled from the marketing resources. Locate the search box and simply add a topic. It works well with company information and international content.
Try a search for an industry - a company - a topic of interest - a product - a service.
Click on an image to see the image within the Statista platform.
1. This chart shows the surgical instruments market in the US and is divided by the type of products. What is the leading product type by sales in this industry group?
2. This chart demonstrates the global medical technology market. The US outpaces the rest of the world in the purchase of medical technology.
3. The Covid pandemic response affected what we did - this chart illustrates sale growth among high-demand medical products during the crisis.
