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Marketing Research MKT 2110-08: Write & Cite

MKT 2110-08 library research marketing guide.

Reading a long article!

As researchers we have to tell others (readers - professors) where we found information that we use in our papers, presentations, poster or even business presentations.  

Here is the citation to the article on Tesla and market share: It follows a very simple pattern. 

Authors. (date). Article title. Journal Name, Volume(issue), page numbers. http://doi

Journal article example:

Musonera, E. & Cagle, C. (2019). Electric car brand positioning in the automotive industry: Recommendations for sustainable and innovative marketing strategies. Journal of Strategic Innovation and Sustainability, 14(1), 120–133. https://doi:10.33423/jsis.v14i1.991

Browsing a research article: 

Articles are usually divided into sections.

  • Title and Author 
  • Abstract (summarizes the article) 
  • Introduction (what is the author trying to prove?) 
  • Methods (what did they do to prove their theory or idea?)
  • Results (what was the outcome?)
  • Discussion (this is where the author summarizes the results of their research.)

What do I pay attention to when I am reading?

  • Start with the Title and the abstract - is it current and does it cover what you are researching?
  • If yes - keep a copy and then later read the introduction and the discussion. 
  • Stop reading! For now that is all you need. 

Anatomy of an APA Reference

Anatomy of an APA Reference (4 Parts)

The 7th edition of the APA manual introduces a new way to conceptualize how references are written. Regardless of source type, all references will include these four parts, in this order:

1 2 3 4
Author.  (Date). Title.  Source.

Each of the parts are color-coded in the examples below so you can see how the formula plays out among various source types.

Book example:

Teo, T. (2005). The critique of psychology: From Kant to postcolonial theory. Springer.

Journal article example:

Grady, J. S., Her, M., Moreno, G., Perez, C., & Yelinek, J. (2019). Emotions in storybooks: A comparison of storybooks that represent ethnic and racial groups in the United States. Psychology of Popular Media Culture, 8(3), 207–217.

Webpage example:

National Heart, Lung, & Blood Institute. (2011). What is an arrhythmia?