There is a lot of wonderful data that I can use to research markets. Market data can also challenge our view of what we think about a market or an industry. For instance, when I pulled the chart on new vehicle sales I was stunned to see Ford Motor company at the top (check their stock price!) I was expecting to see Toyota or even Chevrolet at the top but not Ford. Many of my family members and some of my friends have domestic vehicles. Check the graph. How many vehicles did Ford produce in 2nd quarter of 2020? How about Honda? Did the companies appear in the order that you expected?
If you want, here is the link to a chart showing light truck sales in the US by brand name - Truck Sales in the US.